In this episode, Newton interviews David Pourquery, founder and CEO of GROAS, to explore the claim behind one of the most talked-about developments in Google Ads automation and AI marketing: fully autonomous AI agents that outperform human Google Ads marketers. What begins as a conversation about digital advertising, campaign optimisation, and AI automation quickly opens into a deeper discussion about the future of marketing and the growing pressure on human professionals in an AI-driven economy.
More than just a product discussion, this episode becomes a powerful founder story. From private equity at HIG Capital to building Groas with his own savings, David shares the journey of spotting a market gap, bootstrapping through uncertainty, retaining 100% ownership, and scaling a profitable business. It is a revealing conversation about entrepreneurship, innovation, resilience, and what it takes to build a thriving career in tech and business in 2026.